In 2024, New Balance took its commitment to runners to the next level, becoming a key sponsor of the world’s most iconic marathons and the grandest stage in sports—the Olympics. With this bold move came the challenge of elevating the customer experience while reinforcing New Balance as more than just a powerhouse brand in a competitive arena—it’s a lifestyle. The mission: to showcase that New Balance isn’t just about shoes; it’s about the rhythm, resilience, and passion that fuel every stride, it’s about running your way.

The below is a selection of some of the works I have been lucky enough to provide for New Balance.